Built Right™

Frequently Asked Questions on the Built Right Campaign

What is the Built Right campaign?

Who is behind Built Right and what does it stand for?

What does CISCO and its membership stand to gain through Built Right?

Who is Built Right intended to reach?

How is the Built Right logo being used?

What plans are there to promote Built Right?

Can organizations other than CISCO use the Built Right name?

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What is the Built Right campaign?

Built Right represents a unified voice for more than 140,000 union tradespeople and 8,000 union contractors who offer the very best experience and safety in the construction industry. Built Right promotes and educates key construction industry decision makers about the benefits of using union tradesmen and contractors in building projects.

Built Right seeks to counter the extensive misinformation being perpetuated by merit construction associations with respect to union labor. Through the use of highly targeted advertising, direct mail and presentations at various conferences and expos, Built Right will make a clear-cut case to architects and developers that choosing union contractors and labor for their projects is a sound business decision.

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Who is behind Built Right and what does it stand for?

Built Right was created by the Construction Industry Service Corporation (CISCO) to establish a universal symbol of quality and excellence among its 67 member organizations. It is designed to be a "seal of quality" that any decision maker in the construction industry should look for when planning a project. It represents the extensive training programs, outstanding safety records, and project leadership that are the hallmarks of CISCO's member organizations.

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What does CISCO and its membership stand to gain through Built Right?

Built Right is a unified brand that will be aggressively marketed to those individuals responsible for choosing contractors and labor for specific construction project. Built Right's central message about the skill, quality and value of the union contractors and trades will, over time, strengthen the image of all of CISCO's member organizations.

Competition between the union and merit construction associations continues to increase. Through Built Right's education and awareness initiatives, it can be assured that key decision makers in construction planning wil be made aware of the numerous benefits union contractors and tradespeople offer. Delivering this message consistently and clearly will ensure that CISCO's membership has made the strongest case possible for why union labor should always be used in any construction project.

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Who is Built Right intended to reach?

Built Right's messages are highly focused at architects, developers, space planners and building management companies -- all of whom are responsible for the selection of contractors and labor for specific projects. These messages are the product of informal research, commissioned by CISCO, to determine the challenges and needs of the many people directly involved in decisions about construction projects. The research found that these decision makers could benefit from additional education and awareness about the benefits of union labor.

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How is the Built Right logo being used?

The Built Right logo, which features a profile of a hardhat between a star and three parallel stripes set on top of a burgundy background, will be the universal brand of the campaign. It will appear on all print advertising, direct mail, conference and show display booths and other handouts such as bumper stickers and promotional items. It will be used as a seal of quality in the construction industry, an identity that key decision makers will be trained to look for when making decisions about construction projects. CISCO's member organizations and contractors are welcome to utilize the Built Right logo in the individual publications and materials.

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What plans are there to promote Built Right?

CISCO will consistently use the new Built Right identity in all of its newsletters, advertising and other direct mail materials. In addition, CISCO will adopt a similar logo as its new brand identity, with the organizations name and the tagline "Strengthen Your Foundation" accompanying it. CISCO has also earmarked $10,000 for advertising in local business and trade publications targeted to architects and developers, two professions indentified through informal research that could benefit most through increased education and awareness about the benefits of union labor.

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Can organziations other than CISCO use the Built Right name?

Absolutely! All of CISCO's member organizations and contractors are highly encouraged to utilize the Built Right logo on their publications and materials. The more Built Right's message and logo are circulated in the construction industry, the greater the opportunity there is to make the case for using union contractors and union tradespeople in all construction projects. For more information or materials, please email gary@cisco.org.