brfaq

Frequently Asked Questions on the Built Right Campaign

What is the Built Right campaign?

Who is behind Built Right and what does it stand for?

What does CISCO and its membership stand to gain through Built Right?

Who is Built Right intended to reach?

How is the Built Right logo being used?

What plans are there to promote Built Right?

Can organizations other than CISCO use the Built Right name?

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What is the Built Right campaign?

Built Right represents a unified voice for more than 140,000
union tradespeople and 8,000 union contractors who offer the
very best experience and safety in the construction industry.
Built Right promotes and educates key construction industry
decision makers about the benefits of using union tradesmen
and contractors in building projects.

Built Right seeks to counter the extensive misinformation
being perpetuated by merit construction associations with
respect to union labor. Through the use of highly targeted
advertising, direct mail and presentations at various conferences
and expos, Built Right will make a clear-cut case to architects
and developers that choosing union contractors and labor for
their projects is a sound business decision.

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Who is behind Built Right and what does it
stand for?

Built Right was created by the Construction Industry Service
Corporation (CISCO) to establish a universal symbol of quality
and excellence among its 67 member organizations. It is designed
to be a “seal of quality” that any decision maker
in the construction industry should look for when planning
a project. It represents the extensive training programs,
outstanding safety records, and project leadership that are
the hallmarks of CISCO’s member organizations.

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What does CISCO and its membership stand to
gain through Built Right?

Built Right is a unified brand that will be aggressively
marketed to those individuals responsible for choosing contractors
and labor for specific construction project. Built Right’s
central message about the skill, quality and value of the
union contractors and trades will, over time, strengthen the
image of all of CISCO’s member organizations.

Competition between the union and merit construction associations
continues to increase. Through Built Right’s education and
awareness initiatives, it can be assured that key decision
makers in construction planning wil be made aware of the numerous
benefits union contractors and tradespeople offer. Delivering
this message consistently and clearly will ensure that CISCO’s
membership has made the strongest case possible for why union
labor should always be used in any construction project.

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Who is Built Right intended to reach?

Built Right’s messages are highly focused at architects,
developers, space planners and building management companies
— all of whom are responsible for the selection of contractors
and labor for specific projects. These messages are the product
of informal research, commissioned by CISCO, to determine
the challenges and needs of the many people directly involved
in decisions about construction projects. The research found
that these decision makers could benefit from additional education
and awareness about the benefits of union labor.

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How is the Built Right logo being used?

The Built Right logo, which features a profile of a hardhat
between a star and three parallel stripes set on top of a
burgundy background, will be the universal brand of the campaign.
It will appear on all print advertising, direct mail, conference
and show display booths and other handouts such as bumper
stickers and promotional items. It will be used as a seal
of quality in the construction industry, an identity that
key decision makers will be trained to look for when making
decisions about construction projects. CISCO’s member organizations
and contractors are welcome to utilize the Built Right logo
in the individual publications and materials.

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What plans are there to promote Built Right?

CISCO will consistently use the new Built Right identity
in all of its newsletters, advertising and other direct mail
materials. In addition, CISCO will adopt a similar logo as
its new brand identity, with the organizations name and the
tagline “Strengthen Your Foundation” accompanying
it. CISCO has also earmarked $10,000 for advertising in local
business and trade publications targeted to architects and
developers, two professions indentified through informal research
that could benefit most through increased education and awareness
about the benefits of union labor.

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Can organziations other than CISCO use the
Built Right name?

Absolutely! All of CISCO’s member organizations and contractors
are highly encouraged to utilize the Built Right logo on their
publications and materials. The more Built Right’s message
and logo are circulated in the construction industry, the
greater the opportunity there is to make the case for using
union contractors and union tradespeople in all construction
projects. For more information or materials, please email gary@cisco.org.

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